Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957
and 1950, Jim and his friends would be considered part of _____
In the marketing communication process, the sender works with a creative department, either an in-house
marketing department or an external agency, who receives the information and transforms it for use. Here, the
creative department is the _____.
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