Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa
Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to
recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns
on behalf of the NTO holding company, but NTO employees would like access to all subscribers and
aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should
have their own branding, content, and subscribers.
Which solution should the consultant recommend?
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)