The analytics team is identifying research questions to address a business problem. The business analysis
professional reminds the
team that the most important dimension to consider is the:
determine if it will help to increase sales. They are interested in piloting the campaign to determine which day
of the week will improve sales the most.
The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data
is collected and provided to a team for analysis. What concern might the analytics team have regarding data
quality across cities?
While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of
records are missing values. Which activity would the analyst perform in order to use this dataset?
An analyst is looking at a particular dataset that includes the scores across all 8th grade students, across three
schools. The analyst is trying to determine which type of statistics average to use to best represent the results.
On looking through the dataset, the analyst has identified a few extreme outliers. As a result, the analyst was
led to use the following type of average:
A financial software company has growth and expansion as one of their top strategic priorities for the year.
The senior executive team would like to assess their sales performance over the last 3 years to help set sales
objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead
recommends looking into the number of contracts signed over the past 3 years and the dollar value for the
signed contracts. Which other question is important to consider when evaluating sales performance?
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